The images on your kiosk determine your revenue.

In short:

• When your kiosk is inactive, your screensaver plays. A moving video attracts attention far more than a static image and draws passersby to the screen.

• You set the order of your categories yourself. Customers see first what you place at the top.

• An attractive photo per product determines whether a customer clicks or keeps scrolling.

• Customers who browse a kiosk at their own pace order on average 20% more than at the counter.

• Three adjustments are enough to feel the difference.

Your kiosk sells even when nobody is ordering

When nobody is ordering, your kiosk is present in the room. The screen is visible to everyone who walks in, waits, or looks around.

That is when your screensaver plays. Set up a video, your product being prepared or served, atmosphere shots of your venue, and that moving image draws attention automatically. Our brains register movement faster than a static image. Ten to fifteen seconds are enough.

The screensaver is not a background. It is your first selling moment, before anyone has even started to order.

The category order shapes the first impression

As soon as a customer starts ordering, they see the top category first. You decide which category that is.

In a supermarket, the highest-margin products are placed at eye level, not by accident, but because it demonstrably works. On your kiosk, the order of your categories is your equivalent of that eye level. What is at the top, your customer sees first. What they see first, they buy faster.

Choose deliberately which category you place first. What generates the highest margin? What do you want to highlight this week? That goes at the top.

An attractive photo sells more than a poor one

For each product, you upload the photos yourself. A product without a photo gets lost in the list. A product with a poor photo does too.

A good photo is sharp, well-lit, and shows the product at its best. Think of the photos you see in a good restaurant: the food looks appetising, fresh and tasty. That is not a coincidence. Those photos are made to sell.

On a kiosk, your customer browses your menu at their own pace. Customers who order via a kiosk order on average 20% more than customers who order at the counter. A good photo convinces them to add something extra.

Three steps you can take starting tomorrow

You don't need a week to plan this. Three targeted choices make the difference.

Step 1. Put your strongest category at the top.

What you most want to sell, or what generates the highest margin, goes as your first category. That is the first thing your customer sees as soon as they start ordering.

Step 2. Upload attractive photos per product.

Make sure every product has a sharp, attractive photo. A product without a photo or with an unclear image sells less, even if it tastes great. Think about good lighting, a clean background, and a recognisable presentation.

Step 3. Set up a screensaver that draws attention.

Choose a video that shows what your venue has to offer: atmosphere, preparation, presentation. Ten to fifteen seconds are enough. That screensaver works when your customer is not yet there, and brings them to the screen.

How to set this up technically on your Unipage kiosk, read in this guide.

Why top venues approach this deliberately

Venues that earn more from their kiosk have discovered that the screen is much more than an ordering system. It is a sales tool that works constantly: even when nobody is ordering, even when a customer is hesitating.

Venues that use their kiosk intentionally understand how people look: we buy what we notice, and we notice faster what moves and what looks appealing.